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Intelligent mobility

Digital technology has radically changed our travel habits and created smarter ways of getting around. New services are beginning to emerge, from real-time traffic information to route calculation and more economic means of transport. Get an insight into intelligent mobility initiatives in the In Movement blog.

Nudging finds fertile ground in the mobility sector

05.03.2019

This behaviour-modifying technique is increasingly used to address mobility issues. Imagine you’re driving down the road when all of a sudden a pedestrian crossing appears hovering in the distance. Instinctively, you slow down. You don’t know it, but those rectangular white stripes are a 3D trompe l’oeil image. This is an example of a nudge.…

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How can we relieve rush hour?

08.02.2019

Congestion on roads and public transport at peak times can have serious consequences, from pollution to exorbitant costs for local authorities and stressed out commuters running late for work. Smoothing out rush-hour traffic is more vital than ever. It’s a scene any city-dweller is all too familiar with: traffic jams as far as the eye…

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