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Open innovation, a business approach tailored to the market

05.02.2013

How do companies adapt to their environment in order to remain in touch with society and to develop services and products that respond to new consumer expectations? Yesterday evening, the Opinion Valley agency invited me to see their lab, designed in partnership with the collaborative association, la Ruche to talk about just that subject: adapting…

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Autonomy, the key word?

Does it still seem a distant prospect to think of autonomous cars – real robots! – driving along intelligent roads that provide them with real-time information on traffic conditions? It would seem not, going by the latest developments in this field… To start with, why would we want to let our (beloved) car drive itself?…

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Hybrids: the future of cars

What energy sources are likely to power the vehicles of the future? I put the question to Antoine Renvoisé, a student at the HEI engineering school where he is studying for a master’s diploma in energy, electrical systems and control systems. Through the association Hélios, Antoine is part of the team of around twenty young…

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The creative process in automotive design

31.10.2012

Second episode in the series: creativity and the automotive world. Following my interview with Thierry Metroz, I talked to Peugeot stylist Athanassios Tubidis, the man behind BB1, about his work. I asked him a question that was simple but of infinite reach: how can you stay creative when you’re working in a closed environment (in…

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